Think About Your Video
Let's say the overall goal is to post a video that is going to help promote your business in some way - whether that be by posting a tutorial, a commercial, some tips for your specific business, etc. It is important to remember your main goal and your target audience because you'll need to keep them interested in your video. Remember, this is your chance to get your video and business name out world wide, so it is important to keep the viewer's attention.
How To Set Up Your YouTube Videos
So you are ready to use YouTube. You have all these fantastic videos that you are ready to share with the cyber world, but what is the next step? First and foremost, you want to visit YouTube.com. This is YouTube's website. On the top right corner there is a link titled "Create Account". Follow the steps to create your account and then you will be ready to share away with your videos.
Before attempting to post your videos, remember that there are some requirements each video has to follow in order to be posted on YouTube. The majority of the time, this will not be a problem, with the most important guideline being that the video has to remain under 10 minutes. There are also file size requirements (100MB or less). The following is a beginners guide to uploading a video onto YouTube:
Very first thing you have to do to upload a video is click the "Upload Videos" link. These are located on the top right of the page and are on almost every page on YouTube.
Next you are going to be asked to briefly describe your video. You will first need to enter a title and a description for your video. Keep these simple as people are not going to want to read a long description (they are on a video watching site, not an E-Book site). After the description section there is an area to enter tags for your video. Tags are keywords that will help your video be found based off what the user is searching for. You are going to want to use important words for this section.
Following the tags section you will have to select a category and language to place your video in. It is important to select the correct category and language, as this will also help your video be found to users who are looking for that specific type of content. Finally, click "Go Upload A File". The next page asks if you would like your video to be available to the public, or private. If you are wanting to get your business name out there, you will want to keep this public as this allows the millions of visitors the opportunity to view your video. Next click, "Upload Video". This will bring you to a page to browse your computer for the video you wish to upload. After finding the video, select it and your video will be live within minutes.
Get People To See The Video
The video you just uploaded is a hidden gem among the sea of the internet. Next, we need to get people to find this gem. One very basic way to get people to view your video is to create a link on your business website to your YouTube video, or have your YouTube video embedded on your site itself. With that said, you can also link to any sites (business or social networks) that your business is linked with. Just remember, the more exposure to the video, the better. One great tactic that many businesses use is promoting some sort of contest through their YouTube account. The draw of winning something will bring in more viewers.
YouTube also allows users many great ways to get people to your video. When you initially signed up for YouTube, you created a channel. In other words, if you signed up as "Business 1", there is now a "Business 1 Channel" on YouTube. Having your own channel allows you to create your own playlists. This playlist can consist of videos you upload or videos others have uploaded that you have viewed and want to share with others. Sharing someone else's video may in turn entice them to share your video.
On the same note, underneath all videos (unless this option is turned off) there is a section for commenting. Commenting on other videos is a great tool to promote your business. Keep in mind, this DOES NOT mean to comment on someone's video "Check out my video...". This is spam, and will most likely be deleted. What you want to do is comment on a users video that is related to the topic of your video. Also, you want to keep the comments relevant and not so generic. A comment like "cool video", '"nice job", etc. will not gain you any attention. A comment that is more conversational shows the author that you are paying attention throughout their video as well as reading the comments. This will possibly strike their interest in clicking your username, and therefore being brought to your channel to view your videos. The more you do this, the better the opportunity of getting numerous views is.
There are also the following options on YouTube to help get your video out there: emails/messages, bulletins, chat, and rating. These will help because you will be emailing, posting, and chatting on related topics will prove to be useful because you can get someone's attention who is already interested in the topic your discussing (what your video is about). This will in all likelihood nudge the other users to view your profile/videos. Just as any other social network, the more connections you have, the more the word about your videos and business will get out there.
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A YouTube Success Story
As discussed earlier, the main benefit of getting your videos out on YouTube is that it give you the opportunity to "advertise" your business to millions of users, and at the rate of $0. Yes, Free 99. This gives the potential growth of your business an infinite amount. A great example of this is a blender company called Blendtec. Blendtec became an internet sensation, mostly in thanks to YouTube. Blendtec is a company that sells heavy duty blenders. They created a simple, cheap video series (first video cost them $50 total) on YouTube displaying how well their blenders work. The names the series "Will It Blend?" They used their Blendtec blenders to blend random objects such as baseballs, golf balls, glow sticks, cell phones, magnets, etc. Now, this may sound like just a simple idea it was extremely effective. The following are the amount of views a couple of these videos have received: Glow sticks: 6.9 million views, iPhone: 9 million views, golf balls: 5.9 million views, magnets: 2.7 million views, baseball: 1.4 million views. Just these five examples produced 25.9 million views for this blender company. They have many more videos out there (producing over 100 million views), but I think you get the idea. According to CEO Tom Dickinson in his interview with inc.com, the company skyrocketed over 700% in value because of these videos. The interview can be read
As the above example demonstrates, the potential growth for your business due to YouTube video promotion is limitless. It is important to remember that YouTube allows you to promote video for FREE. Target the right audience, come up with interesting, creative videos and stick with it. Use all the tools YouTube provides for you to get that video out.
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How to Make Money With Videos on YouTube
Some people have called YouTube a phenomenon. And you know what? Those people are right. YouTube is riding the wave of people's television viewing and entertainment habits. There was a time when it came to what to watch, a person had to settle for whatever the networks chose to give them at any given time.
But times have changed. Now, thanks to things like YouTube, you can pretty much watch whatever you want to watch, whenever you want to watch it. Offering this kind of freedom has made YouTube very popular. Millions of people visit the site every day. And this is something you can take advantage of.
You see, while you can use YouTube for free (whether you are just watching the videos there, or providing the videos other people will watch) you can also make money on YouTube. Quite a lot of money in fact, in several different ways.
And this doesn't just apply to those you would expect, like aspiring screen writers and producers. Although, if you are either, you can definitely benefit from YouTube. You, and maybe a few collaborators, can write and produce a film, put it up on YouTube, and make back end sales on DVDs or other merchandise. And, if your video is popular enough, you shouldn't be surprise if a few doors open for you in "Hollywood."
But you don't have to be in the entertainment business to make money on YouTube. Any kind of business, offering any kind of goods or services, can profit from putting videos up at this popular site.
For example, if you are selling a product, you can put a video demonstrating how it works, and how it could benefit a potential buyer, up at YouTube, with a link back to your site. Anyone who watches your video and is interested could follow that link and buy your product.
And you know what's great about YouTube? People who visit the site watch all kinds of videos, even for things they might not have been interested in before. With the help of a video on YouTube, you can end up selling your product to people who didn't even know a product like yours existed, or that they would want to buy it, just ten minutes earlier.
Posting videos at YouTube can also help to attract more traffic to your site, which is something everyone wants. A popular video at YouTube can get thousands of views a day. And many of those viewers could end up following the link back to your site, and joining your business, or buying your products or services. If you have Google Ad Sense ads on your site, those viewers could also end up clicking on those ads, putting lots of Ad Sense dollars in your pocket.
And these are just a few of the ways you can make money on YouTube. By putting your creativity to work, and thinking outside the box, I'm sure you can think of many more ways to turn YouTube videos into bigger profits?
YouTube Strategies
YouTube is one of the best viewed sites nowadays in the internet. This is the main reason why YouTube Marketing is perhaps the most popular and easiest way to drive traffic to your website and attract more customers. Logically, increased traffic means increased sales online. One of the benefits is that YouTube is free and it draws the public more compared to any web 2.0 site.
To get started on YouTube marketing, you have to follow five simple steps. The first step is to have a video on hand that you will be using. This can be done either by creating a video or find something related to your niche already uploaded in YouTube. Second, be sure to choose videos that are good and pleasing to the eyes of the customer if ever especially if you have plan of using it as part of your YouTube marketing strategy. Third, edit the video to make it more related to your niche. By using callouts, you can place your website on it.
Moreover, do not forget to put a blank space where you will write the sales message. Fourth, do not forget to give some allowance such as a number of seconds to prevent the succeeding videos popping in after the customer have watched the video. This is to give him or her time to digest what has been watched especially the sales offer. The last step in YouTube marketing is to upload the video and get back links. This is the most important part of YouTube marketing because back links are very significant.
Marketers Use YouTube Carefully
What is one more thing that online marketers love about YouTube marketing is that the site allows you to take out or delete your YouTube marketing videos very easily. For example, let's say someone said or left an offensive comment about your video, or said something derogative about your product. You might now change your mind about still keeping the video, since you cannot edit the comments and the bad comment might ruin the reputation you have. The site has a feature wherein you can easily take out the YouTube marketing video. The damage still has been down, but at least you can stop it from doing more damage to your reputation.
However, even if the site still has this feature, refrain from putting haphazard or offensive YouTube marketing videos as well. Even if you can easily take them out, there are some people who might have already posted your video somewhere else, and this is practically impossible to track. This is the reason why you should plan the material you are showing on the video and exercise caution before you actually post your YouTube marketing videos.
Examine the content of your videos before uploading them and making them available to a lot of people. While you know that you cannot please everyone, you still need to be concerned about how you and you product appears to the majority. Do not make fun or joke about race, religion or way of life. You do not want to create a negative name for your product, because as mentioned before, it can haunt you later on, even after you have deleted it. Just exercise caution and you will hit it off well.
YouTube Marketing
YouTube is probably the most famous, the largest and the most visited site today. It has a stable traffic and almost everyone has a YouTube account. This is the reason why it is a perfect place to promote and advertise a product.
There are some steps that you must do for marketing your product and your company in YouTube. First is to add as many friends as you can then use the invite to subscribe feature. You can also use the share options function in YouTube to share all your uploaded videos to all your YouTube friends or share videos by emailing other people the link of your YouTube. Then, you can post in Bulletin Board so your friends can easily notice you. Additionally, your YouTube profile should look presentable and appealing to your target customers.
But video marketing using YouTube does not end there. You have to keep your YouTube account fresh and regularly updated. Customers would want to see something new about you and you should let them know that you are very willing to keep in touch with them. Start posting videos that is related to your product such as ways on how to use it, where to buy it, the advantages of your product and post video testimonials of your satisfied.
These are very helpful tips that you can follow if you want to use YouTube as your marketing media. You will be encountering lots of competitors that are also marketing for their product so you should always be prepared.
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